In case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.
The South by Southwest Festival (SXSW) has been a tradition since 1987 in Austin, Texas and has earned a reputation as a mecca for technophiles and the takeoff point for apps, gadgets and technological innovation.
The staggeringly fast increase in mobile web browsing has created a need to measure the difference between mobile browsing habits and desktop browsing habits.
As LinkedIn continues to grow in both prominence and function, users will now see an increase in Sponsored content, with an especially strong focus on Sponsored InMail.
Want to incentivize your mobile ads? If so, you’d better be looking in the direction of mobile games because those are the best places to add some incentives to your ads. Since the birth of iOS and Android, mobile-focused start-ups such as Kiip, SessionM and others have been profitable by way of their creation of an advertising model built on incentivizing consumers with game credits, points on credit cards, or brand samples in exchange for consuming mobile ads or brand content.
Ten years ago, the concept of “social media” was so new, most couldn’t define it, let alone testify to having experienced or used it to any meaningful degree. But in the last decade, that has changed markedly.
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