The Top 5 Stories in Mobile Marketing and Advertising This Week

The Top 5 Stories in Mobile Marketing and Advertising This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

We’ve known for some time it’s popular, but now we know for sure it’s just not that profitable. A new report from Juniper Research highlights the growing disparity between traffic volumes and revenues in the mobile messaging market.

Just in time for Mobile World Congress this week in Barcelona, Spain, the mobile advertising experts at MassiveImpact have published a new report that highlights the growing demand for performance-based mobile advertising.

Samsung wowed audiences in Barcelona and around the world Monday with the unveiling of its next-generation flagship smartphone, the Galaxy S5. The South Korean tech giant confirmed at Mobile World Congress that the refreshed state-of-the-art handset will, as previously rumored, challenge the security superiority of Apple’s iPhone 5s by delivering a fingerprint sensor of its own.

This week, MMW caught up with Ben Stewart, Co-Founder and Chief Technology Officer of the ecommerce marketing platform Social Rebate. A veteran of the advertising and marketing worlds, Stewart constructed successful social media marketing campaigns for over 300 online retailers in 2013 alone.

On Monday, Oracle announced plans to acquire BlueKai, a leading cloud-based big data platform that enables companies to personalize online, offline and mobile marketing campaigns at targeted audiences. Oracle, the world’s second largest business software maker, did not divulge financial details of the acquisition. The rumor mill, however, suggests that the deal may have been worth as much as $400 million.

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