The Top 5 Stories in Mobile Marketing and Advertising This Week

The Top 5 Stories in Mobile Marketing and Advertising This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

The mobile audience is more important than ever when creating email marketing campaigns. The fact is that over 50% of all email messages are now opened on mobile devices. Not only that but reading email now outranks phone calls as the most popular activity on smartphones.

Mobile marketers will have a whole lot of new bulls-eyes to target this year. According to the latest report from IHS Technology, the global market for connected devices that allow users to access the Internet is set to surpass 6 billion units this year.

Yahoo has undoubtedly weathered its fair share of ups and downs in recent years, but mobile has illuminated the path to renewed prosperity. Consequently, Yahoo is once again taking its latest mobile efforts to the next level by acquiring technical recruiting startup Distill.

On Wednesday, Facebook CEO Mark Zuckerberg confirmed his company’s surprising acquisition of WhatsApp in a deal worth $16 billion in cash and stock.

Hipcricket, a major mover and shaker in the realm of mobile engagement and analytics, just announced that its AD LIFE platform will support website rendering and text messaging technology across wearable technology, including Google Glass.

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