The Top 5 Stories in Mobile Marketing and Advertising This Week

The Top 5 Stories in Mobile Marketing and Advertising This WeekIn case you missed it, here are some of the top stories in mobile marketing and advertising we’ve been following this week.

MMW was privy to a sneak peek at a new report from Good Technology that highlights the rise of the enterprise app. The Q4 2013 Mobility Index reveals what the company calls a “groundbreaking quarter” for enterprise app activations as businesses look to make employees more “collaborative, productive and engaged.”

Following a year of record growth and laying the groundwork for the even more promising year to come, the  driving factors behind mobile marketing’s continued expansion and adoption in 2014 are quickly coming into focus.

From slow and steady, to fast and hard, retailers are now adopting mobile solutions – those pertaining to everything from marketing to payments – at a pace we haven’t previously witnessed.

For those of you waiting for just one more sign that the time has come to use social media marketing to spread the world about your business and market yourself to the masses, the moment of truth has come.

According to a new report shared recently on mobileStorm’s Digital Marketing Blog, one of the biggest and least anticipated beneficiaries of Big Data is email.

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