Forget the New York Giants and the New England Patriots. Try Google and Apple.
At the Mobile World Conference later this month, the stage could very well be set for the Super Bowl of smartphone technology.
Although no formal partnership has been announced of yet between search engine powerhouse Google and PC juggernaut Dell, it is expected that the Google-Dell hybrid, at least in theory, will be revealed at the Conference in Barcelona. The goal? To claim a hefty piece of Apple’s runaway iPhone success.
The anticipated product launch comes on the heels of Microsoft’s recent decision to not introduce a smartphone that would compete with Apple’s iPhone. According to Microsoft’s chairman Bill Gates, “In the so-called smartphone business we will concentrate solely on software with our Windows Mobile program.”
Smartphones, which now account for 12 percent of the US cell phone market, have seen their share of the handset market double from four percent to more than eight percent in the last quarter of 2007. With mobile consumers eager for even more of their gadgets to go mobile, Google and Dell might claim their share of what Microsoft declined. Dell, with a 4.5 billion marketing budget allotted for the next thirty six months, seems poised and ready for such a new venture.
Even though the Google-Dell device is not expected to be physically unveiled in Barcelona, the forum is in place to provide an opportune occasion for the official announcement. And for those consumers impatient for the benefits of more competition and affordable choices in the mobile technology market, the Google-Dell partnership, if nothing more, will likely improve the next generation iPhone.