The Smartphone Market: comScore Reports Latest User Data

How’s the smartphone market stacking up these days? Now we know, since comScore, Inc., a leader in measuring the digital world, has released recent data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for July 2013. Who’s on first? Hand it to Apple. Apple ranked as the top smartphone …   Read More

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The Smartphone Market comScore Reports Latest User DataHow’s the smartphone market stacking up these days?

Now we know, since comScore, Inc., a leader in measuring the digital world, has released recent data from comScore MobiLens and Mobile Metrix, reporting key trends in the U.S. smartphone industry for July 2013.

Who’s on first? Hand it to Apple. Apple ranked as the top smartphone manufacturer with a 40 percent OEM market share, while Google Android led as the #1 smartphone platform with 52 percent platform market share. Google Sites ranked as the top mobile media property, while Facebook was the top individual app.

Interestingly, another recent comScore report indicated that iPhone users earn higher incomes and engage more with apps than Android users.

The median iPhone app user earns $85,000 per year, which is 40 percent more than the median Android phone user with an annual income of $61,000. On average, iPhone users engage with their smartphone apps for nine more hours in a given month than Android users.

comScore’s “U.S. Mobile App Report” shares key findings and insights into the fast-growing mobile app landscape.

Some takeaways?

Currently, 143.3 million people in the U.S. own smartphones (60 percent mobile market penetration), a boost of 3 percent since April. Apple ranked as the top OEM with 40.4 percent of U.S. smartphone subscribers (up 1.2 percentage points from April). Samsung ranked second with 24.1 percent market share (up 2.1 percentage points), followed by HTC with 8 percent, Motorola with 6.9 percent and LG with 6.8 percent.

To see charts and graphs that illustrate what’s happening in the smartphone marketplace — including stats on top apps and properties, click here.

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