The Shark Infested Waters of Mobile Marketing

Cue the theme from Jaws!

The shark-centric programming that inhabits the Discovery Channel is coming to your mobile phone.

To celebrate the 22nd year of “Shark Week,” Discovery is working with FLO TV Incorporated to infest mobile marketing waters with sharks galore.

In other words, Shark Week is coming to FLO TV’s live mobile TV service.

The Shark Week channel will air on the FLO TV service through August 14.

“We are thrilled to add Discovery Channel’s Shark Week to FLO TV’s stellar content lineup. Shark fans will be able to watch exciting footage of this television event directly from their mobile device and in stunning clarity,” said Jonathan Barzilay, senior VP of programming, FLO TV.”

“By collaborating with FLO TV, we can extend this annual rite of summer to a whole new audience and bring fans another way to enjoy Shark Week with the high-quality mobile viewing experience that FLO TV offers,” added Rebecca Glashow of Discovery Communications.

Although Discovery fans are asking “what took so long,” it’s better late than never for Shark Week on our mobile phones.