The Price is Right for Mobile

Mobile gamers…. COME ON DOWN!!!

Mobile games publisher Glu Mobile has reportedly signed a development and publishing deal with FremantleMedia Enterprises (FME), the brand extension arm for FremantleMedia, one of the largest international producers of entertainment brands in the world and a subsidiary of the RTL Group.

The agreement gives Glu “multi-year, exclusive rights” to develop and publish mobile games based on the popular game shows, ‘The Price Is Right’ and ‘Family Feud’ in Europe, Australia and parts of Asia.

Apart from these big gaming deals in Europe, Australia and Asia, Glu Mobile and FremantleMedia also partner on The Price Is Right and Family Feud in North America.

“The Price is Right and Family Feud are regarded as heavyweight game show brands across Europe, Australia and Asia, and this partnership offers tremendous opportunities for both Glu and FME,” says Frank Keeling, Managing Director of Publishing at Glu EMEA. “Our development and marketing expertise in dealing with high value brands like these means the mobile games will compliment the brands perfectly, with massive appeal to their target audience.”

Before you can envision Drew Carey on your mobile screen, however, keep in mind that the first incarnation will be the British version. In the UK The Price Is Right, most recently hosted by Joe Pasquale, is a relatively new phenomenon. The show first aired in the US in 1956 making it the longest-running game show in television history. Family Feud, known as Family Fortunes in the UK and hosted by Vernon Kay, has aired in more than 45 countries since its 1976 launch, and is one of the most successful game show formats in the world.

I think we’re all on standby for Pat Sajak and Alex Trebek. They may very well be headed for our mobile phones next.