The New York Times Hits Google Play Newsstand

The New York Times hits Google Play NewsstandOn Wednesday, one of the biggest brands in publishing came to Android.

The New York Times is now available on the Google Play Newsstand, Google’s news reader app for Android phones and tablets.

The Times on Google Play Newsstand, we’re told, is “an extension of the NYT Everywhere strategy,” which is designed to expand The Times’s reach to users on third-party platforms.

The launch also demonstrates what the publishing giant calls its “commitment to Android.”

To mark the launch, The Times is raising the article limit for non-subscribers using Newsstand to 15 articles a day from Nov. 20 to Jan. 5. Like with other mobile applications, non-subscribers will have access to up to three articles each day after Jan. 5.

“With the launch of Google Play Newsstand, we are able to expand our NYT Everywhere strategy even further and reach readers where they want to access our premium digital content,” said Denise Warren, executive vice president of digital products and services at The New York Times. “By raising the article limit through the holidays, Newsstand users who may not yet be Times subscribers will get a significant sense of the depth and authority of the news, opinion and multimedia offerings available on”