Retailers are always on the lookout for the most effective ways to reach shoppers via off-line, online, and mobile marketing. One of the growing trends when it comes to mobile marketing is the deployment of beacon technology, which provides advertisements, promos, and discounts for restaurants and retailers in the specific areas in which consumers are shopping.
One of the primary advantages to beacon technology is that it can even pinpoint the exact shopping mall or store where a consumer is located in real time. Consequently, beacon marketing has led Swirl Networks to launch its opt-in beacon marketing campaign with major retailers the likes of Lord & Taylor, Kenneth Cole, and Timberland.
The success of their innovative marketing is garnering impressive results, including:
- 60% open rate
- 30% redemption rate
- 61% of consumers specifically do their holiday shopping in stores with Beacons
- 60% of consumers buy more while in store due to beacon-triggered content
“This holiday season, retailers with beacon marketing capabilities in place will have a distinct advantage over those who do not,” says Hilmi Ozguc, CEO of Swirl. “Proximity marketing has the power to transform the customer experience, increase brand affinity and drive sales uplift. Early adopters are seeing remarkable results and generating highly valuable learnings that they are using to optimize future campaigns. For retailers who haven’t yet deployed beacon marketing programs, it should be a top priority for 2015.”
