The “New Deck” in Mobile

In mobile we have talked about “on deck” and “off deck” with the terms being all about carriers and whether or not a particular carrier was offering your content. The “new deck” is all about applications and app stores. And contrary to what you might...

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In mobile we have talked about “on deck” and “off deck” with the terms being all about carriers and whether or not a particular carrier was offering your content. The “new deck” is all about applications and app stores.

And contrary to what you might think, Apple’s iPhone app store isn’t the only new deck in town. Palm has announced a new application store and already has 5,000 offerings that work on more than two dozen devices including their Windows Mobile devices. Blackberry has an app store debuting in the spring and of course Google’s Android Market is already going gangbusters as well.

The proliferation of app stores impacats consumers, businesses and the mobile industry as a whole. For consumers it means that whatever your mobile device is, you can now do more with it. I predict that consumers will begin to shop for their next device based on the apps they can get and/or stick with a particular device for the apps they have already integrated into their daily life.

What the new deck means to businesses is that having an application store strategy is clearly necessary. Knowing which devices are most used by your target audience is a critical foundation step. And ignoring the application market will not work for long.

How do you think the “new deck” will impact our industry?

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6 comments

  1. The New Deck in Mobile Mobile Marketing Watch The Pulse Of | My Site

    […] The New Deck in Mobile Mobile Marketing Watch The Pulse Of Posted by root 11 minutes ago (http://www.mobilemarketingwatch.com) In mobile we have talked about on deck and off deck with the terms being all about carriers and whether or not 4 comment s pan dec 17 2008 reply all rights reserved powered by wordpress blog design Discuss  |  Bury |  News | The New Deck in Mobile Mobile Marketing Watch The Pulse Of […]

  2. Sarah at Bango

    The big question is how open are the app stores – we all know that Apple is closed. It may be King right now but for how much longer? The right business model is an open one where apps are available on multiple stores and people can search and choose the product for the best price or their favorite mobile retailer. This is the same web model as we see on the desktop web.

  3. Pan

    @Brad: It’s a difficult question. Apple is the King right now, but I heard, that you have to be in the Top 100 Apps to make profit…

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  5. Brad

    As a mobile marketer, what app store do I focus on? It’s not feasible currently to get the budget to create apps for each company. I wish an app could be created and used across all stores. Otherwise, a leader will identified early on and most others will suffer.

  6. Pan

    On the long run the proprietary app store solution will not be the right way, as you need to employ different developers for every single platform. This would be too expansive. IMO there will have a shift to the web, as we experience in the desktop web right now.
    Right now App Stores are a good consumer solution, as it is easy for them to get in touch with extra software for their phone.

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