The Most Common Ads Found Within Mobile Apps Are For Other Mobile Apps

While most brands and businesses are investing some portion of their marketing budgets into mobile advertising, many are still searching for ways in which in-app advertising fits into the picture. At present, it’s clear who finds the most apparent benefit from utilizing in app ads. And that’s the makers of mobile apps. In a recent …   Read More

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The Most Common Ads Found Within Mobile Apps Are For Other Mobile AppsWhile most brands and businesses are investing some portion of their marketing budgets into mobile advertising, many are still searching for ways in which in-app advertising fits into the picture.

At present, it’s clear who finds the most apparent benefit from utilizing in app ads. And that’s the makers of mobile apps.

In a recent analysis performed by IDC, it was found that between 60 to 75 percent of all in-app advertising is for other mobile apps.

IDC’s results vary from those of Fiksu, which finds that between 50 to 85 percent of all in-app advertising is for mobile apps. However, Fiksu discovered that the time of year drastically impacts these numbers.

All told, this means that there is now a great opportunity for app creators to advertise their apps within complementary yet noncompetitive apps. Clearly, the data suggests, in-app ads for apps inspires more app downloads.

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