The Mobile ‘Parade’ Begins for Zumobi

On Monday, the latest major entertainment publication in the United States went mobile. And we have Zumobi – a leading mobile media company – to thank for the development.

Today, Zumobi and the team at Parade magazine announced the market introduction of the Celebrity Parade app for the iPhone.

Published, naturally, in partnership with Parade magazine, which is billed as “the most widely read magazine in America,” the new app was designed with “the busy connected consumer in mind.”

The app looks and functions as any worthwhile entertainment news app should. It organizes all the latest celebrity news in an easy-to-read format that enables users to connect with the content that they find the most relevant and entertaining, from photos and interviews to breaking news.

Additionally, the partners revealed Monday, through new and innovative social media integration, app users can challenge their Facebook and Twitter friends to daily pop culture quizzes.

“Every Sunday, our 65 million readers turn to Parade for news-making celebrity interviews, ” says Maggie Murphy, Parade’s editorial director. “This is a way for those dedicated followers of popular culture to keep up with the news on the go, and even better — to test their celebrity knowledge with an irresistible daily quiz, wherever they are.”

Are you excited to try out the new app? Or have you already? Please weigh in with a review of your own below.