The Miami Dolphins Go Mobile in New Partnership with Txtstation

The Miami Dolphins are looking to score big with their freshly announced partnership with Txtstation Mobile Marketing.

The pair will work together throughout the upcoming 2011-12 football season in an effort to help the team foster closer relationships with their fanbase.

Txtstation will work to help make this possible by harnessing the instant interaction that mobile marketing provides. As far as we understand, the “comprehensive campaign” ahead involves a dedicated vanity short code exclusive to the Dolphins, in-stadium graphics and mobile tactics, online interaction and a variety of mobile text clubs for ongoing communication.

“Our fans are incredibly tech savvy and always thirsty for new and unique content,” says Wayne Partello, Senior Director of Content and Creative with the Miami Dolphins.”

“Our partnership with Txtstation will allow us to reach our fans through their most personal device, their cell phones,” he adds. “We’re ecstatic that our fans will have the opportunity to engage in a two-way dialogue with us. They can now send us messages in addition to receiving the instant news, offers and videos we have offered in the past.”

The Dolphins will be delivering their messages on an exclusive vanity short code, 347347. This code was chosen in honor of legendary Hall of Fame coach Don Shula’s record 347 career wins.

“We’re anxious to help the Dolphins build up a dedicated subscriber base, and deliver their campaigns via mobile devices,” says Michael Falato, Vice President of Sales at Txtstation.