The Marketing Blitz Worked! Stores Preparing for 'Insane' Holiday Shopping in Weeks Ahead

With unprecedented gobs of marketing cash invested in targeting consumers across multiple platforms in recent weeks, the momentum of the holiday shopping season is about to pick up. With the official kick-off to the holiday shopping season set for next week, many retailers are now scrambling to make sure that their stores will be prepared …   Read More

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The Marketing Blitz Worked! Stores Preparing for 'Insane' Holiday Shopping in Weeks AheadWith unprecedented gobs of marketing cash invested in targeting consumers across multiple platforms in recent weeks, the momentum of the holiday shopping season is about to pick up.

With the official kick-off to the holiday shopping season set for next week, many retailers are now scrambling to make sure that their stores will be prepared for the inevitable rush of shoppers. Most companies are gearing up for huge promotions that are intended not only to reward holiday shoppers but to draw in even more customers throughout the season. These promotions, starting with Black Friday and extending all the way to Christmas Day, mean great deals for people looking for just about any product.

This year’s shoppers are going to be more budget conscious than ever, making it necessary for retailers to be more aggressive with their own sales tactics. Promotions and special sales are likely to be heavily marketed, so that even the most budget-conscious shopper will have the opportunity to take advantage of these excellent promotions.

Fortunately for consumers, countless retailers got an early start to their holiday prep work. Why? Because of what happened in the retail scene last year—namely, the product that had been reserved for Black Friday were almost all sold in the first few weeks of November. This highlights a growing trend in holiday shopping: it is starting earlier and earlier each year.

Many holiday promotions have already begun in earnest. The most notable are those run by companies like Kmart, which have a well-utilized layaway program. Buyers are being wooed now, so that they can have their gifts completely paid for before the holidays begin.

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