The Joys of Mobile, Online Shopping Highlighted by Ebay in New Campaign

christmaseBay this week unveiled its new holiday campaign — “The Gift They’re Waiting For Is Waiting on eBay.”

The ad blitz is expected to kick off tomorrow (after the political commercials come to an end).

Nonetheless, the eBay commercials mark the brand’s first holiday national television ads in nearly two years.

The efforts are part of eBay’s broader holiday mission to help shoppers find perfect gifts for everyone on their list, by offering the best choice and amazing deals all season long.

“Our new campaign illustrates why eBay is a top destination for holiday shopping – delivering incredible inventory and inspiration, along with a seamless shopping experience,” said Suzy Deering, Chief Marketing Officer for eBay North America. “As a global marketplace, eBay is the only place to find this year’s most in-demand items, from small and mid-size sellers to top brands like Mattel®, to one-of-a-kind personal or bespoke items. We empower shoppers to be the ultimate gift-givers with our unparalleled selection.”

We’re told that eBay collaborated with the San Francisco-based advertising agency Pereira & O’Dell to develop the new television creative.