The Future Of Twitter And Mobile Coupons

It’s an ever-growing trend, people searching online for coupons from their favorite stores and brands. In this economy, it’s as popular as ever, but one place people tend to overlook for deals, is Twitter. Brands have flocked to Twitter to interact with consumers, and one way of doing so is to offer coupons in their …   Read More

1940 13
1940 13

It’s an ever-growing trend, people searching online for coupons from their favorite stores and brands. In this economy, it’s as popular as ever, but one place people tend to overlook for deals, is Twitter.

Brands have flocked to Twitter to interact with consumers, and one way of doing so is to offer coupons in their Twitter feed. Consumers follow the brand’s Twitter feed which in turn comes up in their user-timeline, which is a feed of the latest updates from everyone a user is following. As the user checks updates, coupons from their favorite brands appear as they’re posted.

The outcome is a direct (and completely free) distribution method for brands to extend their offerings and messages to consumers. “Twitter Coupons” have become so prevalent, in fact, that a trio of startups have already launched that aim to find, organize and even distribute the best coupons and deals on Twitter.

Coupon Tweet finds and organizes “coupon tweets” in real-time and reports them in a familiar Twitter-stream-based user-interface. The founders say they find an average 1,500 coupon or deal-related tweets out of the some 4-5 million daily tweets on Twitter. Out of those, roughly 500 make it onto to the Coupon Tweet website.

CheapTweet is similar to Coupon Tweet in that it scours Twitter in real-time for coupons and deals, but differs in that it also allows users to vote the “deals” up and down using a Digg-like social-interface. Instead of finding and organizing deals and coupons found on Twitter, TwtQpon allows users to create “Twitter Coupons” using a very simple form, your Twitter login credentials and a short coupon based on 140 characters or less.

The underlying benefit to the massive growth of “Twitter Coupons,” is the fact that not only is it a free and highly targeted form of direct advertising for large brands, but also the perfect platform for the advancement of mobile coupons.

Twitter has been mobile since its inception, and a slew of mobile applications and WAP-based Websites have already been created to make Twitter a very usable mobile service. With nearly 1,500 coupons entering Twitter on a daily basis (and growing), the opportunity for savvy marketers to turn their Twitter Coupons into mobile coupons is growing by the minute.

Twitter users are already comfortable with reading and updating their Twitter feeds on-the-go with Twitter iPhone and Android applications, Java apps, Twitter’s own very simple mobile Website, and a myriad of other ways. By incorporating a simple link to a mobile Website via Twitter coupons, users could redeem the coupons as soon as they see it in their update-timeline.

I see this becoming a huge benefit to mobile coupons, and one that might finally help bring the technology into the spotlight. We’re still very much in the beginning stages, but already the benefits and potential are overwhelming. 1,500 new (mobile) coupons per day entering Twitter? I’d say opportunity has never knocked harder.

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13 comments

  1. Online Coupon Codes

    We just started using twitter to offer coupons and people seem to love it.

  2. Babuler

    Hi, there are other good online coupon sites out there.

  3. sherly

    http://www.couponsnapshot.com/
    It seems very good for online shopping, there are lots of discount codes for different merchants, share with you !

  4. Chris Boswell

    Am just in the process of offering coupons for the first time on Twitter and on Google Coupons. The Twitter coupon sites I found on here look like they’ll be really useful. What a long journey the past four hours of research has been.

  5. Embroidery digitizing     

    I have tried http://TweetBargain.com and i like it. Twitter is a good online feed. You can find more online free coupon sites online. Search on Google and choose a best one according to your choice.

  6. itvee

    hi, there are other good online coupon sites out there. Also check out http://TweetBargain.com – they offer tons of free coupons posted by million of tweeples.

  7. bodydetox

    Twitter is very addictive. I like Twitter more than blogging. the messages are short and straight to the point.

  8. TipTop’s Corner on the Market « TipTop Technologies

    […] we tweet the world? Some use this microbloging platform as a meat market, a corner-on-the-market, a bargain basement market, a volatile market trend, a targeted promotional market, an open tweetup market, and even a sea […]

  9. The CheapTweet Manifesto at CheapTweet Blog

    […] a lot of talk these days about using the web to save money and about a million deals websites to help you do it. So, what exactly makes CheapTweet […]

  10. Freelance programmer

    This is definitely the future of saving money! Couldn’t come at a better time either.

  11. Kunal

    The most successful brands on Twitter have developed communities rather than run-of-the-mill one way marketing channels (coupon feeds) that do not involve their customers.

    The value of Twitter appears to be the ability of your customers to have a seemingly direct line of communication to a brand that they enjoy being connected with. People don’t seem overly interested in Twitter feeds that do nothing more than highlight specials and dispense coupons. We already get enough of this via email and RSS feeds. Twitter is best used as a communication medium that elicits the values of the brand involved. Dispensing useful information rather than blatant promotions seems to be preferred. One example is Wholefoods.com who I think have such a large Twitter following because of their ability to do this.

  12. Social Media at Work » Blog Archive » 12 Practical Ways to Use Twitter in Business

    […] Use Twitter to distribute time-sensitive promotions, either using a coupon tool or by tweeting the offer directly.  Many people use Twitter on their mobile phones, so you’ll reach them while they’re out and about, where you may be able to get them into your store.  Here’s a good post on using Twitter for mobile coupons. […]

  13. Micah

    Do any of the coupon websites have twitter feeds? I use EarnedPenny – http://www.earnedpenny.com – and CouponCabin – http://www.couponcabin.com, but I don’t think either of them have feeds.

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