mGamingWatch reported Thursday that San Francisco-based Locaid has technology for smartphone users that allows it to verify their geographical location for those looking to gamble online in states where it is legal. Locaid says that the locations are “spoof proof”.
On Tuesday, Locaid announced that it applied to become a licensed services provider of “geolocation and compliance technology” in Delaware, Nevada, and New Jersey. Locaid chief executive officer, Rip Gerber, told VentureBeat that Locaid is the only company licensed to provide geofencing and geolocation data for mobile online gambling providers in Nevada.
The ability for online gambling sites to accurately verify a player’s location is vital to their business. If a player cannot gamble in their current location, but it is not verified, the online gambling site will lose credibility with regulators and could see their costs increase.
Gerber says of the technology: “The location data we provide is the only one that can’t be spoofed. In cities with concentrated towers, it can get to within 5-feet accuracy range.”
According to Gerber, the geotracking technology is spoof proof because it relies on multiple methods for verifying a user’s location. One of those methods is triangulation where it gets a fix on a cell phone by figuring out where it is relative to other cell phone towers in the area. Locaid checks the IP (Internet Protocol) address of the user and also checks with a Wi-Fi service provider about the location of a user on its network. If the results of all of these methods correspond to the same geographical data and thus verify that the user is within a state where online gambling is legal, then it sends a message to the provider confirming that its safe to offer gambling services to that player.
Locaid already provides geofencing applications for lottery services, banks, fleet trackers and other companies.