After weeks of pre-screening by a judges panel of leading marketers and mobile experts, the Mobile Marketing Association (MMA) has released the names of the finalists for the 2014 Global Smarties Awards.
The names of all finalist nominees was shared with MMW late last week.
“I am honored to be leading the formidable group of brands and agencies through what I expect will be an animated day of debate and discussion as we dig deeper into each of the campaigns to determine the winners of the sought after Global Smarties,” said Daniel Bonner, Global Chief Creative Officer of Razorfish. “Being at the center of discovering who is pushing the envelope and seeing great results with mobile marketing is what the Smarties awards are all about.”
Here are a few of the finalists:
In the Marketing Strategy Awards category for Brand Awareness: Bank of America/Merrill Edge for “Face Retirement,” KIA for KIA “Game On,” Mercedes-Benz USA for “Take the Wheel,” Hindustan Unilever for “Kan Khajura Teshan,” and Unilever China Walls Cornetto (ice cream) for “Cornetto – Express love in 8 seconds.”
In the Relationship Building/CRM category, those selected include: Samsung for “Owner’s Hub,” Hindustan Unilever for “Kan Khajura Teshan,” Coca-Cola (Japan) Company, Limited for “My Favorite Cafe – Georgia Vending Machine App,” and DeVry Brasil for “DeVry Study Monitor.”
In Wearables Impact on Marketing, a new category, the finalists are Volvo Cars for “The Wearable Volvo,” Rip Curl for “Rip Curl Search GPS,” Walgreens for “Balance Rewards,” Trellie Inc. for “Mom – Influencer Campaign,” and Nike for “Win the Hour.”
Native Advertising, another new category, has four finalists: Jeep/Cherokee for “Jeep Weather Native iPhone Takeover,” Lexus for “Lexus & Real Racing 3’s Virtual Test Drive,” Google Maps App for “Google Maps App QuizUp Campaign,” and Hindustan Unilever for “Kan Khajura Teshan.”
The Video/Rich Media nominees are Nike for “The Nike SB App,” Toyota Corolla for “Corolla Style,” Unilever China Walls Cornetto (ice cream) for “Cornetto – Express love in 8 seconds,” and Disney for “Disney Infinity.”
In addition to the main award categories, Smarties Industry Awards will also be presented to recognize the top brand marketer, agency, media company, and technology enabler.
The Global Smarties final award winners will be announced at a ceremony on Wednesday, October 1, 2014. The ceremony will conclude the mobile marketing’s flagship MMA SM2 Innovation Summit in New York City.
For more information on the Smarties, check out the MMA’s website here.