The Daily Moves Beyond Apple, iPad Exclusivity with Anticipated Android Launch

On February 2nd, following months of repeated delays and overcoming one obstacle after the next, News Corp. finally released The Daily as an initially-exclusive iPad offering. “New times demand new journalism,” News Corp. chief Rupert Murdoch told members of the media who gathered for a New York City media event to launch The Daily. Well, …   Read More

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On February 2nd, following months of repeated delays and overcoming one obstacle after the next, News Corp. finally released The Daily as an initially-exclusive iPad offering.

“New times demand new journalism,” News Corp. chief Rupert Murdoch told members of the media who gathered for a New York City media event to launch The Daily.

Well, it now appears that the “exclusive” aspect of The Daily’s iPad launch is about to become a thing of the past.

According to a report Thursday from All Things Digital, the Daily’s Apple-only days are numbered. As it turns out, Android users will get The Daily beginning this spring.

The Daily has always been a News Corp. project, not an Apple/News Corp. partnership, but Murdoch’s team has gotten plenty of technical assistance from Apple, and this was the first publication to use Apple’s new subscription service. Most telling is that Apple CEO Steve Jobs was initially scheduled to show up at The Daily’s launch event to bless the publication himself; he eventually ended up sending Apple content boss Eddy Cue instead.

The Daily delivers what News Corp. calls a unique mix of text, photography, audio, video, information graphics, touch interactivity and real-time data and social feeds. Each day The Daily will publish up to 100 pages focused on six key areas: news, sports, gossip and celebrity, opinion, arts and life, and apps and games.

“News Corp. is redefining the news experience with The Daily,” said Apple chief Steve Jobs, who played a large role in the production process for The Daily before taking his most recent medical leave of absence. “We think it is terrific and iPad users are really going to embrace it.”

Despite reports suggesting that Apple may somehow be miffed by the expansion of Murdoch’s digital publication to competing platforms, Apple wasn’t in the dark on that possibility at all.

“Murdoch and News Corp… have been clear that they always planned on getting the Daily on as many tablets as possible,” All Things Digital says, “so the move isn’t a huge shock.”

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3 comments

  1. Marketing Strategie

    It is not to blame a company, the less technology know- and do-how you have, the higher the chance that you dance (try) on this bandwagon.

  2. The Daily Moves Beyond Apple, iPad Exclusivity with Anticipated … | Mobile Marketing Site

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