The CW Taps Myxer for ‘90210’ Series

Same old zip code. Brand new mobile marketing endeavor.

The first fully integrated web-to-mobile program was unveiled today with The CW Network to launch their highly anticipated new TV series, “90210” (a contemporary spin-off of the ’90s hit “Beverly Hills, 90210”).

Myxer, a firm specializing in ad-supported mobile content, has partnered with CW to launch Red Carpet, “an online and mobile marketing program designed to give entertainment studios, musicians and marketing agencies the ability to add high impact advertising opportunities to product launches.”

Myxer’s “Red Carpet” program enables marketers to take their advertising campaigns to a whole new level — spanning web-to-mobile. Myxer offers advertisers three important elements:

— Custom mobile content downloads (ringtones, videos, images)

delivered by Myxer’s hosted mobile content platform

— Exposure to Myxer’s online community of over 12 million

highly-engaged users (primarily 15 – to – 28 year-olds)

— A set of customized widgets that enable viral distribution of their

mobile content on any web site or social media property

To receive a free sample of the 90210 mobile content, text CW90210 to 69937 (MYXER) and visit for more info.