Remarkable but true, the growth of mobile marketing in Africa and Asia have outpaced the growth (and, mostly, acceptance) of mobile marketing in the United Kingdom.
But according to a recent report from the European Interactive Advertising Association, an accelerating number of UK marketers are now “including the mobile platform in their advertising initiatives.”
The newfound interest, in seems, spans a broad landscape of industries that are becoming involved with mobile advertising (including the automotive and financial services sector).
Jack Marshall of ClickZ speculated that “the fact UK mobile users receive a handset upgrade when renewing their service plans may increase usage of smartphones, which in turn could eventually help to push mobile marketing to a tipping point.”
For now, the numbers don’t lie. UK firms running mobile banner ad campaigns rose by 45% in March if this year compared with six months previously.