The British are Coming… to Mobile Marketing!

Remarkable but true, the growth of mobile marketing in Africa and Asia have outpaced the growth (and, mostly, acceptance) of mobile marketing in the United Kingdom. But according to a recent report from the European Interactive Advertising Association, an accelerating number of UK marketers are...

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Remarkable but true, the growth of mobile marketing in Africa and Asia have outpaced the growth (and, mostly, acceptance) of mobile marketing in the United Kingdom.

But according to a recent report from the European Interactive Advertising Association, an accelerating number of UK marketers are now “including the mobile platform in their advertising initiatives.”

The newfound interest, in seems, spans a broad landscape of industries that are becoming involved with mobile advertising (including the automotive and financial services sector).

Jack Marshall of ClickZ speculated that “the fact UK mobile users receive a handset upgrade when renewing their service plans may increase usage of smartphones, which in turn could eventually help to push mobile marketing to a tipping point.”

For now, the numbers don’t lie. UK firms running mobile banner ad campaigns rose by 45% in March if this year compared with six months previously.

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3 comments

  1. SEM Business Blueprint Review

    It seems that we got buddies in their way 😀

  2. Digital Media Buzz - The British are Coming to Mobile Marketing | Digital Media Buzz

    […] But according to a recent report from the European Interactive Advertising Association, an accelerating number of UK marketers are now “including the mobile platform in their advertising initiatives.”………[read entire article] […]

  3. Brytyjczycy w tyle za Afryką i Azją | mobitrends

    […] Mobile Marketing Watch donosi, że rynek marketingu mobilnego w Wielkiej Brytanii jest daleko za Afryką i Azją. Przynajmniej tak wynika z raportu European Interactive Advertising Association. […]

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