The Big Day: Apple Launches Apple Pay Across U.S. Today

The Big Day Apple Launches Apple Pay  Across U.S. TodayThe moment of truth in mobile payments is here for Apple.

On Monday, Apple’s effort to transform mobile payments took shape as the company officially rolled out the availability of Apple Pay.

As a result, customers can begin making payments with the touch of a finger.

Apple says its mobile payments platform offers an “easy, secure and private” way to pay using Touch ID on iPhone 6 and iPhone 6 Plus in stores and within apps.

Eddy Cue, Apple’s senior vice president of Internet Software and Services, says the reaction to Apple Pay “has been amazing.”

“We continue to add more Apple Pay ready banks, credit card companies and merchants, and think our users will love paying with Apple Pay,” the executive said ahead of the weekend.

As of this writing, Apple Pay has been embraced by American Express, Bank of America, Capital One Bank, Chase, Citi and Wells Fargo. Apple says additional banks coming quickly thereafter will include Barclaycard, Navy Federal Credit Union, PNC Bank, USAA and U.S. Bank.

Dozens of leading retailers throughout the U.S. are also now ready and willing to accept payment via Apple Pay.