TextualAds = SMS Marketing + Facebook Profile Targeting

A new Facebook app launching today aims to bring the power of SMS marketing combined with the targeting capabilities of Facebook profiles and demographics to brands using Fan Pages. Called TextualAds, the new FB app allows marketers to ask fans to opt-in to targeted SMS messages directly from their fan pages.  The messages can be …   Read More

2193 5
2193 5

A new Facebook app launching today aims to bring the power of SMS marketing combined with the targeting capabilities of Facebook profiles and demographics to brands using Fan Pages.

Called TextualAds, the new FB app allows marketers to ask fans to opt-in to targeted SMS messages directly from their fan pages.  The messages can be targeted to fans based on their age, gender, country, city, or exact geo-location.  A nightclub or bar could send out free drink coupons to women under 30, for example, who are fans of that particular bar.   Or It could send an SMS message to any fan who happens to be walking in the vicinity.  A spa having a slow weekend could even entice women customers to “Bring in three friends and get 25% off.”

Brands can create a customized tab on their fan page to encourage fans to submit their cell phone numbers, and also provides a dashboard to show a breakdown of the number of total fans and mobile fans by gender and location.  Brands have complete control of their SMS campaigns directly from the FB app.

It’s similar to many LBS rewards and marketing platforms that are being introduced by various LBS apps and even third-party startups to leverage the power of location, but goes above and beyond by integrating with Facebook’s immense social graph.  There’s other Facebook apps that provide similar functionality, but TextualAds seems to be the most robust.

In this article

5 comments

  1. John

    I feel that these brands would need to follow the MMA guidelines. Otherwise this can get out of control. That said, it looks like a good idea.

  2. World Wide News Flash

    TextualAds = SMS Marketing + Facebook Profile Targeting | Mobile ……

    I found your entry interesting do I’ve added a Trackback to it on my weblog :)…

  3. @twicketer

    I agree Giff. This looks like a good idea at first, but in the attempt to save a little money they broke lots of MMA guidelines. I have the feeling that they'll either conform or be blacklisted very soon.

  4. Giff Gfroerer, i2SMS

    Interesting… This ad asks for your carrier name. The only reason to request carrier name is to send the alerts via the SMTP protocol and not through the short code protocol SMPP.

    I am pretty sure the carriers, such as Verizon listed in this ad, do not allow commercial use of text messaging. I wonder if this advertiser, or most advertisers, know the difference of what is permitted and what is not permitted? This completely bypasses the regulation body of the MMA, CTIA, etc. protecting us from SPAM.

    Thoughts?

  5. TextualAds = SMS Marketing + Facebook Profile Targeting | Digital Asset Management

    […] TextualAds = SMS Marketing + Facebook Profile Targeting | Mobile Marketing Watch. […]

Comments are closed.