On Thursday, the mobile marketing technology gurus at CommerceTel Corporation confirmed that Utah State University has renewed their mobile texting program for the next three years using CommerceTel’s technology.
A new texting club sponsored by the Jon M. Huntsman School of Business during the 2011-12 school year attracted over 4,000 students, according to the school’s co-director of strategic marketing and brand management Eric Schulz.
Once again proving the power of text on a college campus, the club, created as a way to inform students about upcoming business school events, also sent out information about general campus events. And the results were immediately noticeable.
“Texting is the preferred method of communication for students,” Schulz said. “It’s relevant to what we’re doing here, and it’s the best way to communicate with them. Every time we used the texting platform this school year, it worked wonders. It is especially good at generating crowds for special events and special speaking engagements. Many times we had overflow audiences where in the past we’d be struggling to fill up half the auditorium.”
At the end of the day, the relationship between Utah State University and CommerceTel wouldn’t work without students liking the program in place.
“I think text message announcements are genius. They are convenient for this generation,” says student Aimee Matheson. “Sometimes I forget to check my email or mail, but I always have my phone with me.”