Text Message Fundraising Gets Presidential Nod from Obama Campaign

President Barack Obama is enthusiastically embracing the mobile channel for a new element of his reelection efforts. This week it was confirmed that the Democratic President has authorized his campaign to deploy a new fundraising tool. The Obama campaign is reportedly going to begin accepting text message donations for the first time in history, a …   Read More

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President Barack Obama is enthusiastically embracing the mobile channel for a new element of his reelection efforts.

This week it was confirmed that the Democratic President has authorized his campaign to deploy a new fundraising tool.

The Obama campaign is reportedly going to begin accepting text message donations for the first time in history, a new report from Reuters suggests.

Marking the beginning of what could be a revolution in U.S. campaign finance, the Obama campaign said on Thursday it is wrapping up agreements with Verizon Wireless, Sprint Nextel Corp, U.S. Cellular and T-Mobile USA – a unit of Deutsche Telekom AG – to open the floodgate for donations by text this week.

For now, all we know is that voters will soon begin seeing a message on video screens at Obama rallies asking for supporters “to contribute $10 to Obama for America, text GIVE to 62262.”

The numbers spell out “OBAMA.”

But President Obama isn’t alone in his comprehensive mobile strategy. Republican presidential candidate Mitt Romney is aggressively pursuing a similar course with impressive results. The GOP candidate will also start accepting donations, a campaign rep. confirms. Reuters says that the number is expected to be 466488 (or “GOMITT”).

If you haven’t yet donated to either candidate, will the use of text message fundraising prompt you to finally make a contribution? Please weigh in with a thought or comment below.

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3 comments

  1. @GnosisArts

    This will be a big for national politics going forward. However, it still tends to leave out the little guys – local, grassroots political fundraising. We offer a text-to-pledge service that servers small er fundraisers and nonprofits that don't generate large revenues. Details here: http://s.gnoss.us/texttopledge

  2. Giff Gfroerer

    Michael,

    Correct me if I am wrong, but these are considered premium short codes. With this definition, the political campaigns will only receive roughly 50% of each dollar contributed after the carriers and aggregators take, (monthly charge-backs, messaging fees, and premium short code fees). Quite a hefty charge. Would so many be contributing if they knew this was making the carriers as profitable as their candidate?

    Giff Gfroerer
    i2sms

  3. Kim

    Absolutely! Before I gave $10 monthly from a debit card. This is so much easier and he is likely to get more from me, because every time I am reminded that I can text $10 to President Obams's campaign I will. But I will take it a step further I am going to add his short code to my marketing material to help get the word out.

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