Tetherball, a mobile solutions company specializing in “mobile loyalty and rewards,” is testing a new RFID mobile marketing platform with Dairy Queen in the US that aims to combine mobile coupon solutions with location-based marketing and customer loyalty- all in one integrated platform.
Tetherball’s approach aims at helping clients “tether” their brand to target audiences by identifying what their customers want and delivering mobile campaigns that interact with permission-based mobile coupons, mobile rewards, mobile sweepstakes and mobile notifications. The new RFID platform works by integrating traditional marketing methods, such as in-store advertising, in hopes that customers are engaged to sign up for mobile loyalty rewards programs offering promotional discounts. Upon joining, customers are given a “Tetherball Tag,” a tiny RFID chip that is affixed to their mobile phones, which uniquely identifies them through Tetherball’s platform.