Teradata Taps Urban Airship as Integration Partner

It’s a mighty promising coupling about which you’re going to hear more in the days and weeks ahead. On Wednesday, Urban Airship — a top mobile engagement platform — announced a new partnership with Teradata Marketing Applications, a division of Teradata Corp., a big data analytics and marketing applications company. Together, they are pushing a …   Read More

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Teradata Taps Urban Airship as Integration PartnerIt’s a mighty promising coupling about which you’re going to hear more in the days and weeks ahead.

On Wednesday, Urban Airship — a top mobile engagement platform — announced a new partnership with Teradata Marketing Applications, a division of Teradata Corp., a big data analytics and marketing applications company.

Together, they are pushing a joint solution as part of the firms’ strategic partnership announced last year.

Digital marketers can now include highly individualized mobile messaging in their cross-channel digital campaigns. The creation, development and scheduling of mobile campaigns are performed in Teradata’s Customer Interaction Manager and delivered through Urban Airship’s scalable mobile engagement platform.

“As a joint customer of Urban Airship and Teradata, we can get the best of both worlds: support for the latest mobile innovations from the mobile-born Urban Airship, and the insight and control from Teradata to understand and execute our mobile engagement initiatives within the context of our broader omni-channel customer engagement efforts,” says Jagdish Puvvadi, Senior Director of Enterprise Data Warehouse & Business Intelligence at Rhapsody International. “We’re thrilled to see the two companies get even closer to optimize the value we can achieve.”

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