It’s a mighty promising coupling about which you’re going to hear more in the days and weeks ahead.
On Wednesday, Urban Airship — a top mobile engagement platform — announced a new partnership with Teradata Marketing Applications, a division of Teradata Corp., a big data analytics and marketing applications company.
Together, they are pushing a joint solution as part of the firms’ strategic partnership announced last year.
Digital marketers can now include highly individualized mobile messaging in their cross-channel digital campaigns. The creation, development and scheduling of mobile campaigns are performed in Teradata’s Customer Interaction Manager and delivered through Urban Airship’s scalable mobile engagement platform.
“As a joint customer of Urban Airship and Teradata, we can get the best of both worlds: support for the latest mobile innovations from the mobile-born Urban Airship, and the insight and control from Teradata to understand and execute our mobile engagement initiatives within the context of our broader omni-channel customer engagement efforts,” says Jagdish Puvvadi, Senior Director of Enterprise Data Warehouse & Business Intelligence at Rhapsody International. “We’re thrilled to see the two companies get even closer to optimize the value we can achieve.”