Teradata, Localz Focus on Location-Based Individualized Marketing

Teradata Marketing Applications is teaming with Localz to forge a new global partnership to provide what they are calling “micro-location experiences and iBeacon tools” for enterprise marketers worldwide, via the Teradata Integrated Marketing Cloud. Businesses in retail, financial services, healthcare, hospitality and other “high-touch” industries stand to benefit immediately from the resulting solutions, which use …   Read More

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Teradata, Localz Focus on Location-Based Individualized MarketingTeradata Marketing Applications is teaming with Localz to forge a new global partnership to provide what they are calling “micro-location experiences and iBeacon tools” for enterprise marketers worldwide, via the Teradata Integrated Marketing Cloud.

Businesses in retail, financial services, healthcare, hospitality and other “high-touch” industries stand to benefit immediately from the resulting solutions, which use customer interaction and location data to create engaging digital experiences for consumers by delivering personalized content direct to an individual’s mobile device.

Contextually relevant messages are sent based on where consumers are in the physical world, drawing on historical and real-time information about their preferences and actions. For example, retailers can connect with customers based on “beacon proximity events” (e.g., an app user is near a store, has just entered the store, or is checking out from that store) and deliver timely, relevant offers straight to their mobile device.

“Partnering with Teradata and Localz is a great way for businesses to incorporate the latest micro-location technology into their existing digital marketing environments to create truly relevant individualized communication, and sustainable marketing programs,” said Tim Andrew, commercial director and co-founder of Localz. “We’re extremely excited to be bringing this new dimension to the Teradata Integrated Marketing Cloud.”

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