This week, leading call analytics and attribution technology provider Telmetrics shared with MMW details about their new eBook titled “Answering the Call for Mobile Attribution.”
The eBook, we’re told, offers local search advertisers and advertising providers a deeper look at how to bridge the online-to-offline attribution gap in the mobile consumers’ path to purchase.
As the use of mobile continues to influence offline actions, marketers must connect online and mobile advertising to offline purchase behaviors to better understand which ad investments are paying off. This will also help marketers make strategic modifications to generate a stronger ROI.
“While calls have gained increasing attention from mobile marketers, there is still a knowledge gap on some of the crucial best practices for maximizing calls as an attribution metric,” said CJ Arseneau, vice president of marketing for Telmetrics. “Mobile strategies have a valuable offline influence that marketers are just beginning to tap into and calls are a primary outcome that needs to be better understood.”
In the eBook, Telmetrics offers four best practices for harnessing the post-click mobile attribution opportunity.
To check out the ebook, click here.