Technavio: iOS to Dominate the Global Mobile Analytics Market

The latest market research report by Technavio on the global mobile analytics market predicts a CAGR of above 20% during the period 2017-2021.

As for the juiciest details of the report, the key findings of the global mobile analytics market, according to Technavio media and entertainment researchers, include:

  • In 2016, the iOS segment dominated the market by occupying almost 63% share
  • The Americas dominated the global mobile analytics market with 54% share in 2016
  • Adobe Systems, Amazon Web Services, Google, IBM, and Microsoft are the leading players in the market

The growing adoption of data analytics is a major market driver, the report summary notes.

To maximize their profits, increase revenue, and reduce costs, organizations use data analytics. It helps in eliminating the major work involved in understanding customers and data tracking processes. Data analytics also helps in attracting new customers and analyze the historical data patterns to provide insights into retaining the existing customers.

Data analytics, the Technavio team adds, also helps in understanding the consumer and providing them with customized services. Through data and customer analytics, insights can be gained about buying patterns of new customers. These insights can be used to strategize and plan ways and means to boost sales and revenue.

Want to know more about the report? The whole shebang is available for purchase here.