Tech Start-Up Pushing Tablet Computers as Interactive Restaurant Menus

Getting angry at your server for a botched order may soon be a thing of the past. If the folks at a new start-up called “E la Carte” have their druthers, tablet computers will eventually become the universal restaurant menu that takes your order, accepts payment, and even amuses you while your onion ring tower …   Read More

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Getting angry at your server for a botched order may soon be a thing of the past.

If the folks at a new start-up called “E la Carte” have their druthers, tablet computers will eventually become the universal restaurant menu that takes your order, accepts payment, and even amuses you while your onion ring tower is being prepared.

E la Carte deploys tablets on restaurant tables so that guests can order, play games and pay from their seats without having to wait.

It isn’t yet clear if the tablet will expect a tip, but we may find out soon enough if the concept will work. On Tuesday, E la Carte revealed that it has successfully raised more than $1 million in funding to launch the tablet project.

Investors include Y Combinator, Dave McClure and SV Angel.

According to E la Carte’s announcement, the company will roll out the technology in question at nearly two dozen West Coast restaurants, with unconfirmed rumblings about the prospect of Applebees soon adopting the tablet platform.

Thanks to E la Carte’s system integrating with major POS systems, the adoption of tablet menus may ultimately increase the efficiency as well as profitability of the dining experience at restaurants that adopt the technology.

Unlike the iPad, Presto tablets have a full-day battery life and credit card reader. Presto tablets sit comfortably and naturally on restaurant tables and are more durable than the iPad as they are ruggedized for restaurant use.

Company founder Rajat Suri says that preliminary trial runs show that restaurants earn upwards of 10% more revenue because of the tablet’s deployment in the dining experience.

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6 comments

  1. Daniel French

    Using iPads as menu is very easy and it seems there was a lot of thinking about diners needs. You can search the menu by dish properties or by dish name and description and it’s very helpful! it even can assist guests trying to select the perfect wine to pair with their meals. We work with "Conceptic" (using their "eMenu pro" app as wine list), which is the biggest company for iPad menus in the world and we are very pleased so far!!! http://www.emenu-international.com or http://www.emenu-international.com/solutions/ipad-wine-l...

  2. Joey Inocentes

    Your mention of Presto Tablets in this article is confusing….were you referring to the OS of the tablet? Or is there really a Presto brand for a tablet? If so, can you point me to the manufacturer's website please.

    Thanks.

  3. Interactive Restaurant Menus | Neo Blog

    […] Mobile Marketing Watch reports on a tech start up called “E la Carte” that is pushing tablet computers as interactive restaurant menus. These menus will take your order, accept payment and amuse you while your meal is being prepared. […]

  4. Tech Start-Up Pushing Tablet Computers as Interactive Restaurant … | Mobile Marketing Online

    […] soon be a thing of the past. If the folks at a new start-up called E la Carte have their druthers, mobile marketing – Google Blog Search This entry was posted in Sms Marketing and tagged computer's, Interactive, Pushing, restaurant, […]

  5. Tech Start-Up Pushing Tablet Computers as Interactive Restaurant … | Mobile Marketing Site

    […] soon be a thing of the past. If the folks at a new start-up called E la Carte have their druthers, mobile marketing – Google Blog Search This entry was posted in Mobile Marketing and tagged Computers, Interactive, Pushing, […]

  6. Правда и ложь в сети

    I like Start-Up's ))

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