If you haven’t previously heard of it, WSJ. Custom Studios is the custom content marketing division of The Wall Street Journal.
According to a statement provided to MMW, the ground-breaking enterprise sees the two organizations collaborating to develop custom content focused on technology and our increasingly connected world, including cutting-edge thought leadership issues aimed at global business leaders.
Called ‘In The Future’, the multimedia custom-content program promises to challenge conventional thinking, drive vital conversations and illustrate the potential benefits of growing connectivity. This will involve the creation of original and compelling stories and video that span print and digital media, tablet and mobile, graphic solutions, social media and events. The campaign will deliver unique insights from top thought leaders in their respective fields and engage audiences as to what the future means for them.
“To realize and build the future of everything that we dream of, we have to embrace our vision today. I am delighted to undertake this exciting initiative with WSJ. Custom Studios, to drive awareness and conversation illustrating the benefits of emerging connectivity through information and entertainment,” said CP Gurnani, Managing Director and CEO of Tech Mahindra.