It was announced today that SMS marketing provider Tatango has debuted an all-new, Enterprise-level offering targeted at larger organizations with larger SMS marketing needs.
Dubbed TatangoPlus, the new version of its popular SMS platform comes with a variety of enterprise-level features such as dedicated Strategic Advisors. These Advisors, given to each TatangoPlus client, work one-on-one with customers on things like planning, dedicated short code provisioning, campaign setup, training, execution, report analysis and more.
In addition, TatangoPlus offers enterprise clients exclusive features such as advanced data collection tools, advanced SMS subscriber segmenting, enhanced analytics/reporting, custom message routing capabilities, design services, and priority access to Tatango’s technical support team. The company has provisioned 10 new dedicated short codes for use with enterprise-level accounts, and is in the final stages of provisioning a shared vanity short code (33733) for larger clients not yet ready to provision their own dedicated codes.
“When I first started looking at the players in the enterprise SMS marketing space, I realized rather quickly that most SMS providers gave their clients the needed technology, but not the industry expertise to turn that technology into a successful SMS campaign.” says Derek Johnson, CEO of Tatango. “Now with the launch of TatangoPlus, enterprise level clients can get the best of both worlds with enterprise-class SMS marketing software, accompanied by industry leading expertise through our dedicated Strategic Advisors.”
Tatango has seen impressive growth since its founding in 2007, growing well beyond the group-SMS focus it began with five years ago. It’s last financial quarter saw revenue up 112% over Q4 2011, and launching an enterprise offering was the next logical step in it’s growth. “We thought long and hard about expanding into the enterprise market, and finally the demand became too great for our team to ignore. We’ve already started work on SMS campaigns for a handful of Fortune 1000 businesses, and our team is excited to bring both our industry expertise and creativity to these and many more enterprise campaigns to come.”
The TatangoPlus platform is currently available to clients in the US and Canada, with plans to expand internationally in early 2013.