As 2009 came to a close, I posed the question “Will 2010 be the year of the mobile coupon?” We saw a lot of national retailers test out mobile coupons in various US markets, but starting tomorrow, Target will become the first retailer to accept mobile coupons at all of its locations across the country. Customers will soon be able to redeem mobile barcode coupons with a quick scan at checkout at any of Target’s retail stores.
One of the biggest challenges for barcode-based mobile coupons systems is getting retailers to purchase (or rent) a point-of-sale kiosk which can scan specific coupon company’s mobile barcodes. It isn’t clear yet what technology Target will be using for their mobile coupons, but as soon as I find out I will let you know.
Last year, JCPenny began a mobile coupon trial with Cellfire on point-of-sale coupon scanning kiosks in 16 of its Houston-area locations, but a Cellfire contact confirmed that they are not behind Target’s mobile coupons. However, Dan Kihanya, VP of Consumer Marketing at Cellfire, has been getting a bit of press related to the Target news, and was quoted in the USA Today article providing stats that mobile coupons are redeemed at a 5% to 20% rate, compared with about 1% for print coupons. U.K.-based Juniper Research recently forecast that more than 1-in-10 mobile subscribers in developed regions around the world will use mobile coupons by 2014, generating nearly $6 billion in redemption value.
Shoppers interested in Target’s mobile coupons will need to opt in by registering at the company’s online or mobile websites, or by texting the word “COUPONS” to 827438. When a customer opts in, they will receive text messages on their phone with a link to a mobile Web page with different barcoded offers. Offers will expire once they’ve been used and on dates listed. If you use Target’s mobile coupons this week, let me know what you think about the experience using them in a comment.
Black Friday Battle of the Brands | Off the Map - Official Blog of FortiusOne
[…] is a cause or effect of their focus on location based marketing through work with Shopkick and mobile ads remains to be seen. It does appear they are cultivating a customer base that is savvy with both […]
Angela Robert
i agree with the comment above. Finally something meaningful which is not dependent on Software directly. Good Post!
Tattletech » Blog Archive » Feeding Frenzy
[…] to UK-based Juniper Research, mobile coupons are redeemed at a 5% to 20% rate, compared with about 1% for print coupons. They […]
Robert Sanchez
Although they were starting to gain traction already, I think you hit the nail on the head by saying mobile couponing is being taken mainstream with this latest Target campaign. More and more large companies are starting to warm up to the idea of SMS-based mobile marketing campaigns to reach their customers remotely. At Globaltel Media, our customers have enjoyed great success in launching customized, two-way SMS-based marketing campaigns with dedicated short codes. Utilizing the real-time response rate tracking of our solutions, customers have been able to better tailor their respective campaigns to drive increased results and build customer relationships. As long as companies adhere to MMA regulations and avoid unsolicited messaging, consumers will continue to enjoy the convenience of receiving special offers and updates via their mobile phone. Thanks again!
Required Reading: Location-based + Mobile Coupons = all the rage « Clip Mobile Blog
[…] coupons at all of its locations across the country. Customers will soon be able to redeem mobile barcode coupons with a quick scan at checkout at any of Target’s retail stores. This is a game changer […]
Mobile Marketing In Minneapolis And What It Means For Your Brand | Retail Leverage
[…] point of differentiation between Target and Walmart has been that Target embraces coupons. So it is no surprise that Target will become the first retailer to accept mobile coupons at all of i… Target’s program requires consumers to opt-in to receive text messages to their mobile phone, […]
Is Every Week Going to Be This Big? | Mobile App Developer Resources by Jon Byous
[…] Target Stores to Bring Mobile Coupons Mainstream […]
fesr
online retail watches If you ask a watches
connoisseur to say what the most functional
watches are, he or she will mention names of
mostprestigious brands and one of online retail
watches them will certainly be IWC.
Watches by IWC aremaximum functional watches –
they feature no unnecessary
onlineretailwatchdetail, every element of
these nice watches has it specific purpose.IWC
is a company with long history – it was
founded in 1868 and from the very beginning of
online retail watch its existence it was clear
that this brand would prosper. Watches by IWC
have gainedthehearts of watch connoisseurs
from all over the world,especially they are
liked by men who prefer watches with strict
classic design online retail watch.
IWC watches are valued by people of swiss movement
watches many professions that require
absolute preciseness and especially by pilots
who greatly appreciate reliability of IWC
watches. One of the most interesting
collections by IWC is Pilot. The collection
was created in 1930s when the demand for
special watches for pilots was great. Those
who like reliable and stylish watches will
certainly like a watch from the famous IWC
Pilot collection.
Besides Pilot, IWC has many collections that
include wonderful watches that amaze by their
perfection. If you want a simple, strict,
elegantly designed and functional watch, than
one of the best options for you will be an IWC
watch. Find IWC watches too expensive? Than
pay your attention to dropship
watches IWC replica watches.
IWC replica watches are watches that are
really worth your attention, because IWC
replica watches have all the characteristics
that are demanded by customers. IWC replica
watches are elegantly design. IWC replica
watches are reliable. IWC replica watches are
durable.
What’s in the Closet?? » Blog Archive » Swimsuits for All Deals Announced!
[…] Target Stores to Bring Mobile Coupons Mainstream : Mobile Marketing Watch – The Pulse Of The M… […]
My World Plus Review | Choose Home Work - WorkAtHomeForDummies.com
[…] Target Stores to Bring Mobile Coupons Mainstream : Mobile Marketing Watch – The Pulse Of The M… […]
bryan
Interesting, I just signed up and the link sent in the SMS took me to a random product page?!?!
Foursquare Dashboard, Mobile Coupons and Geolocation | Retality
[…] Target Stores to Bring Mobile Coupons Mainstream. […]
Adena
Liz — definitely share your experience redeeming the coupons. I’ll be heading over to the local Target to see how popular the coupons are and how easy they are to redeem as well.
Liz
I signed up for mobile coupons from Target and just got my first one on Sunday. There is a bar code the cashier needs to scan which includes coupons for 4 or 5 products. Will be interesting to see what happens when I try to redeem…