Target Stores to Bring Mobile Coupons Mainstream

As 2009 came to a close, I posed the question “Will 2010 be the year of the mobile coupon?” We saw a lot of national retailers test out mobile coupons in various US markets, but starting tomorrow, Target will become the first retailer to accept...

2362 14
2362 14

As 2009 came to a close, I posed the question “Will 2010 be the year of the mobile coupon?” We saw a lot of national retailers test out mobile coupons in various US markets, but starting tomorrow, Target will become the first retailer to accept mobile coupons at all of its locations across the country. Customers will soon be able to redeem mobile barcode coupons with a quick scan at checkout at any of Target’s retail stores.

One of the biggest challenges for barcode-based mobile coupons systems is getting retailers to purchase (or rent) a point-of-sale kiosk which can scan specific coupon company’s mobile barcodes. It isn’t clear yet what technology Target will be using for their mobile coupons, but as soon as I find out I will let you know.

Last year, JCPenny began a mobile coupon trial with Cellfire on point-of-sale coupon scanning kiosks in 16 of its Houston-area locations, but a Cellfire contact confirmed that they are not behind Target’s mobile coupons. However, Dan Kihanya, VP of Consumer Marketing at Cellfire, has been getting a bit of press related to the Target news, and was quoted in the USA Today article providing stats that mobile coupons are redeemed at a 5% to 20% rate, compared with about 1% for print coupons. U.K.-based Juniper Research recently forecast that more than 1-in-10 mobile subscribers in developed regions around the world will use mobile coupons by 2014, generating nearly $6 billion in redemption value.

Shoppers interested in Target’s mobile coupons will need to opt in by registering at the company’s online or mobile websites, or by texting the word “COUPONS” to 827438. When a customer opts in, they will receive text messages on their phone with a link to a mobile Web page with different barcoded offers. Offers will expire once they’ve been used and on dates listed. If you use Target’s mobile coupons this week, let me know what you think about the experience using them in a comment.

In this article

14 comments

  1. Black Friday Battle of the Brands | Off the Map - Official Blog of FortiusOne

    […] is a cause or effect of their focus on location based marketing through work with Shopkick and mobile ads remains to be seen. It does appear they are cultivating a customer base that is savvy with both […]

  2. Angela Robert

    i agree with the comment above. Finally something meaningful which is not dependent on Software directly. Good Post!

  3. Tattletech » Blog Archive » Feeding Frenzy

    […] to UK-based Juniper Research, mobile coupons are redeemed at a 5% to 20% rate, compared with about 1% for print coupons. They […]

  4. Robert Sanchez

    Although they were starting to gain traction already, I think you hit the nail on the head by saying mobile couponing is being taken mainstream with this latest Target campaign. More and more large companies are starting to warm up to the idea of SMS-based mobile marketing campaigns to reach their customers remotely. At Globaltel Media, our customers have enjoyed great success in launching customized, two-way SMS-based marketing campaigns with dedicated short codes. Utilizing the real-time response rate tracking of our solutions, customers have been able to better tailor their respective campaigns to drive increased results and build customer relationships. As long as companies adhere to MMA regulations and avoid unsolicited messaging, consumers will continue to enjoy the convenience of receiving special offers and updates via their mobile phone. Thanks again!

  5. Required Reading: Location-based + Mobile Coupons = all the rage « Clip Mobile Blog

    […] coupons at all of its locations across the country. Customers will soon be able to redeem mobile barcode coupons with a quick scan at checkout at any of Target’s retail stores.  This is a game changer […]

  6. Mobile Marketing In Minneapolis And What It Means For Your Brand | Retail Leverage

    […] point of differentiation between Target and Walmart has been that Target embraces coupons.  So it is no surprise that Target will become the first retailer to accept mobile coupons at all of i… Target’s program requires consumers to opt-in to receive text messages to their mobile phone, […]

  7. Is Every Week Going to Be This Big? | Mobile App Developer Resources by Jon Byous

    […] Target Stores to Bring Mobile Coupons Mainstream […]

  8. fesr

    online retail watches If you ask a watches

    connoisseur to say what the most functional

    watches are, he or she will mention names of

    mostprestigious brands and one of online retail

    watches them will certainly be IWC.

    Watches by IWC aremaximum functional watches –

    they feature no unnecessary

    onlineretailwatchdetail, every element of

    these nice watches has it specific purpose.IWC

    is a company with long history – it was

    founded in 1868 and from the very beginning of

    online retail watch its existence it was clear

    that this brand would prosper. Watches by IWC

    have gainedthehearts of watch connoisseurs

    from all over the world,especially they are

    liked by men who prefer watches with strict

    classic design online retail watch.
    IWC watches are valued by people of swiss movement

    watches many professions that require

    absolute preciseness and especially by pilots

    who greatly appreciate reliability of IWC

    watches. One of the most interesting

    collections by IWC is Pilot. The collection

    was created in 1930s when the demand for

    special watches for pilots was great. Those

    who like reliable and stylish watches will

    certainly like a watch from the famous IWC

    Pilot collection.

    Besides Pilot, IWC has many collections that

    include wonderful watches that amaze by their

    perfection. If you want a simple, strict,

    elegantly designed and functional watch, than

    one of the best options for you will be an IWC

    watch. Find IWC watches too expensive? Than

    pay your attention to dropship

    watches IWC replica watches.

    IWC replica watches are watches that are

    really worth your attention, because IWC

    replica watches have all the characteristics

    that are demanded by customers. IWC replica

    watches are elegantly design. IWC replica

    watches are reliable. IWC replica watches are

    durable.

  9. What’s in the Closet?? » Blog Archive » Swimsuits for All Deals Announced!

    […] Target Stores to Bring Mobile Coupons Mainstream : Mobile Marketing Watch – The Pulse Of The M… […]

  10. My World Plus Review | Choose Home Work - WorkAtHomeForDummies.com

    […] Target Stores to Bring Mobile Coupons Mainstream : Mobile Marketing Watch – The Pulse Of The M… […]

  11. bryan

    Interesting, I just signed up and the link sent in the SMS took me to a random product page?!?!

  12. Foursquare Dashboard, Mobile Coupons and Geolocation | Retality

    […] Target Stores to Bring Mobile Coupons Mainstream. […]

  13. Adena

    Liz — definitely share your experience redeeming the coupons. I’ll be heading over to the local Target to see how popular the coupons are and how easy they are to redeem as well.

  14. Liz

    I signed up for mobile coupons from Target and just got my first one on Sunday. There is a bar code the cashier needs to scan which includes coupons for 4 or 5 products. Will be interesting to see what happens when I try to redeem…

Comments are closed.