In conjunction with what the rumor mill suggested, Target is planning to open a series of Apple stores within Target stores later this year at select Target locations.
Initially, 25 “specialty stores” will open and be dedicated exclusively to Apple products. The stores will be opened inside of existing Target retail locations.
Target is yet to announced which stores will be the first recipients of these so-called “Apple Mini Stores.”
Apple already has centers within Best Buy stores, but an expansion to Target makes the computer brand accessible to shoppers who are not necessarily looking for electronics.
According to the New York Times, Target, which currently sells iPhones, iPads and iPods, hasn’t commented on whether the retail giant will also begin selling Macs.
The Apple details came after Target said it would open in May small boutiques within its stores called The Shops at Target. The shops would will initially feature small, local stores like Polka Dog Bakery in Boston and The Webster in Miami, which sells clothing and accessories.