Target Confirms Support for Apple’s iOS 6 Passbook

The number of prominent retailers and companies to jump on board Apple’s new Passbook for iOS 6 is climbing every day. Target confirmed Friday that it will also support Passbook in iOS 6 on the iPhone and iPod touch. Passbook – the “simplest way” to get all your passes in one place – is a …   Read More

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The number of prominent retailers and companies to jump on board Apple’s new Passbook for iOS 6 is climbing every day.

Target confirmed Friday that it will also support Passbook in iOS 6 on the iPhone and iPod touch.

Passbook – the “simplest way” to get all your passes in one place – is a good fit for the retailer, which will now enable Target guests to easily receive and store Target Mobile Coupons.

“We’re thrilled to bring our guests the ability to use Target Mobile Coupons via Passbook on their iPhone and iPod touch,” said Phil McKoy, vice president of Target.com. “Passbook marks an exciting step forward as Target continues to seek the most innovative ways to deliver a great shopping experience to our guests.”

The Target app, where guests can now receive Target Mobile Coupons, is available for free from the App Store on iPhone or iPod touch, or through iTunes.

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2 comments

  1. @PassK_it

    Fantastic news Target – congratulations. This is good news for consumer and business, as these marque brands further validate the PassKit opportunity. Businesses of all sizes should be integrating Passbook into their mobile marketing and customer engagement strategy for 2013.

  2. iPhone app developer

    The absence of NFC was one of the biggest disappointment for people but Apple claims that Passbook app provides facility of what is required by the user at the present time. The support from Target, Stubhub and others shows that mobile industry is accepting iOS 6 Passbook application.

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