Tapstream Touts New Mobile Marketing Tools

Tapstream Touts New Mobile Marketing ToolsTapstream, a mobile acquisition and growth platform, is releasing a new mobile attribution service.

And here’s the best part — it’s free.

Not to be outdone, Tapstream is also launching Onboarding Links, a tool that lets app marketers personalize the user onboarding process to help reduce app abandonment rates.

“Tapstream goes beyond basic mobile optimization and measurement, which are no longer enough to build a successful mobile marketing campaign,” explains Slaven Radic, co-founder and CEO at Tapstream. “These new Tapstream services identify and maximize your best, most engaged users while reducing the app abandonment rate. And for the first time, our Onboarding Links will work with third party attribution services as well.”

According to a statement provided to MMW, Tapstream views mobile attribution as a commodity, but it’s only the first step in understanding the effectiveness of a mobile campaign.

“By making the Tapstream mobile attribution service free,” the company saysm “mobile marketers can measure the effectiveness of a campaign and begin to take action without worrying about cost. And with premium tools like Tapstream’s Onboarding Links, marketers can focus on amplifying mobile user acquisition and multiply marketing efforts.”

For more info on Tapstream’s mobile attribution and Onboarding Links offering, click here.