Tapjoy Taps Industry and eCommerce Veteran for Key Position

A former Geeknet Media and eBay veteran will lead Tapjoy’s fast-growing product portfolio, the mobile ad network announced Wednesday.

Tapjoy today confirmed the hiring of Jeff Drobick as its new Chief Product Officer.

Drobick earned his bachelors of engineering at Illinois Institute of Technology and studied at the Stanford University Graduate School of Business as part of the Stanford Executive Program.

Most recently, he was the President and CEO of Geeknet Media. He previously spent 12-years at eBay.

“We’re incredibly excited to have Jeff Drobick on board as our Chief Product Officer,” said Steve Wadsworth, President and CEO of Tapjoy.

“To bring in someone of Jeff’s pedigree and caliber adds yet another well-versed industry veteran to our executive leadership team,” Wadsworth adds. “Jeff’s combination of bidded ad platform expertise and the proven delivery of data-rich applications will have a significant impact on our product roadmap and how we serve our clients and partners.”

Tapjoy says the CPO role is vital at any technology company, but particularly in a sector that moves as rapidly as mobile.

“Tapjoy sits at the white-hot intersection of mobile app developers, advertisers and consumers, and it’s precisely the type of company I get excited about,” Drobick said. “I can’t wait to embrace the incredible new challenges and opportunities within this space and execute our vision and strategy, delivering the best products for our partners.”