Tapjoy today announced the launch of two new products – Tapjoy Rich Media and Tapjoy Video Plus – to create what the leading mobile ad network calls the largest rewarded rich media platform in mobile advertising.
Tapjoy Rich Media allows advertisers to create campaigns that drive consumers from awareness and consideration to conversion and referral—all in a single ad unit.
On the other hand, Tapjoy Video Plus delivers enhanced video advertising capabilities to improve post-view conversions.
Both of these products, the company says, are now available across Tapjoy’s network.
“Consumers will have a stronger experience with your brand if you can create an engaging experience for them, and that is precisely why we are bringing Tapjoy Rich Media and Tapjoy Video Plus to market. We are creating new opportunities for advertisers to tell their brand story to mobile consumers and bring their campaigns to life,” says Peter Dille, chief marketing officer at Tapjoy.
“The combination of our new video products, rewarded rich media and customizable secondary screens provides a tremendous engagement platform for brands to connect with consumers. By bringing innovative products to the Tapjoy platform, we’re giving brands a wide range of creative options to reach more than 435 million consumers globally,” Dille adds.