Tapjoy Increases Presence in Non-Gaming Categories

Tapjoy, one of the world’s top mobile advertising and publishing platforms, has announced that several new industry-leading, non-gaming apps have integrated the Tapjoy Marketplace.

And it’s a thriving marketplace, indeed.

The marketplace, Tapjoy says, helps app developers monetize a larger percentage of their user base by presenting a list of relevant advertisements that app users can choose to complete in exchange for virtual rewards and/or premium content.

The company plans to aggressively expand support to apps outside of its core gaming base and build its roster of entertainment, sports, publishing, utility and informational apps on the Android and iOS platforms, among other categories.

“We strongly believe the premium-content distribution model that has worked for gaming companies can work just as well for apps in retail, movies, music and more,” says Rob Barnett, Head of Publisher Development at Tapjoy.

“Developers outside of games are starting to see the opportunities that a value exchange-based advertising platform model can deliver for monetizing their apps and distributing their premium content,” he adds. “We’ve been enormously successful integrating the Tapjoy Mobile Value Exchange® model into gaming apps thus far, and think our success to this point positions us well.”

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