Tapjoy Cruises Past One Billion Device Threshold

Tapjoy has one billion reasons to jump for joy.

Following September’s high honor of receiving the 2012 Mobi Award for Best Mobile Ad Network from Digiday, Tapjoy has achieved another milestone before 2012 winds to a close.

Tapjoy’s network has crossed the 1 billion devices threshold.

From Tapjoy’s formal announcement:

In a time of unprecedented growth and competition in the mobile advertising space, consumers have chosen to engage with Tapjoy at an incredible rate to access premium content for their favorite apps. In the last eight months alone, Tapjoy added more than 500 million new devices to its network.

“Achieving the 1 billion device threshold serves as an additional marker of our overall global scale,” said Steve Wadsworth, President and CEO at Tapjoy. “This achievement is just the beginning for Tapjoy. As our advertiser and developer partnerships continue to grow, this number will continue to skyrocket and further cement Tapjoy as the global leader in mobile app discovery and monetization.”

Congratulations to Tapjoy!