TapIt! Debuts Proprietary RTB-Enabled Mobile Advertising Platform

It’s been announced that TapIt has debuted a new RTB-enabled mobile advertising platform aimed at agency advertisers and mobile app developers. The new platform combined with TapIt’s SDKs allow developers to quickly and easily integrate rich media ads into their Android and iOS applications, leveraging both a self service interface and multiple ad units for a …   Read More

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It’s been announced that TapIt has debuted a new RTB-enabled mobile advertising platform aimed at agency advertisers and mobile app developers.

The new platform combined with TapIt’s SDKs allow developers to quickly and easily integrate rich media ads into their Android and iOS applications, leveraging both a self service interface and multiple ad units for a variety of monetization options.  The platform also features real-time bidding capabilities, in addition to advanced tracking and targeting options including channel, publisher, carrier, geographical location, creative type and more.

The company’s platform also helps its advertisers track key actions such as sign ups, engagements, and orders with its conversion-tracking product, TapGauge.  The platform tracks conversions through both a client-side pixel tracker with server-to-server postbacks, and SDK based install notifications.  The company said its real time bidding and optimization engine was successful in increasing campaign click-through rates on average of over 32% and saw lifts in conversion rates of nearly 18%.

“We wanted to provide our publishers with more options to earn the very most from their App”, stated Giancarlo Maniaci, CEO to TapIt!™. “Real Time Bidding will be leading the way for mobile in 2012 and giving our partners the ability to monetize every nook in cranny of their mobile real estate. These monetization options will lead to strong partnerships and increased revenue opportunities for our mobile publishers.”

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2 comments

  1. sebastian

    Im so glad this company is doing it right the first time around. RTB will be popular in the near future since publishers can get paid the maximum amount for their inventory. Might have to give them a try

  2. Andy Lynn

    Great article. I imagine TapIt will make it very simple with their SDKs to do such a thing.

    Our company created a way for media to not only have a mobile application, but also for them to manage content, control advertising with banner ads, push notifications, alerts, deals, etc. We also can track the analytics for ad campaign performance and app performance itself.

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