TapInfluence Thinks TapFire — Its Influencer Distribution Channel — Could Be Hot Stuff

TapInfluence Thinks TapFire -- Its Influencer Distribution Channel -- Could Be Hot StuffTapInfluence is known as a leading provider of influencer marketing automation software.

But now the company is out with something new: TapFire, the “world’s first influencer distribution channel, providing brands and agencies the ability to distribute their content through TapInfluence’s marketplace of social influencers, who then share that content with their engaged audiences.”

The news comes directly from the TapInfluence team, which reports that TapFire’s optimized distribution engine amplifies content distribution “while protecting and improving brand reputation by connecting the best performing content with relevant influencers who reach a highly-targeted audience.”

TapFire automates and optimizes the distribution and amplification of brand content by identifying the top performing content type (a blog post, image, or video) that will perform best across a given social channel (Facebook, Twitter, Instagram, Pinterest, YouTube, etc.) by testing with seed influencers across various verticals (i.e. millennials, baby boomers, new mothers, runners, etc.)

After that, the company analyzes performance based on the results, which identifies the optimal content, platforms, and verticals.

“TapFire solves a problem all digital marketers are facing,” explained Promise Phelon, CEO of TapInfluence. “The glamour of buying site traffic through content recommendation engines and “amplification” technologies has worn off for marketers who aren’t seeing actual returns from these bait-and-switch consumer tactics.”

Phelon thinks TapFire can do much better.

“Being able to automate and scale the distribution of brand content through the reach and relevance of today’s most trusted social influencers is the most precise and reliable distribution channel on the market; that’s what we’ve built with TapFire,” Phelan said. “It’s trusted, authentic, unblockable, and delivers 200 percent ROI compared to poor-performing ad-based alternatives.”