With the addition of anonymized offline third-party data through LiveRamp, TapFwd’s mobile-first DMP now encompasses 70 billion data points from offline, online, and mobile sources, covering over 500 million mobile devices. Traditionally, marketers knew little about mobile users aside from latitude and longitude, operating system, and app usage. TapFwd offers mobile marketers a wealth of data, ranging from demographics and brand affinity indicators to in-store purchase propensities.
“We believe consumers and brands both benefit from a people-based approach to ad targeting,” said Travis May, President and GM of LiveRamp. “Our partnership with TapFwd brings actionable and rich data to today’s mobile marketers, powering campaigns that deliver great experiences to consumers every time.”