Talpa Network Taps Tealium’s AudienceStream as Backbone for its Smart Data Platform

Tealium, a powerhouse in real-time customer data solutions and enterprise tag management, has just announced its partnership with Talpa Network – the leading media company in The Netherlands – to optimize audience data potential through Tealium’s AudienceStream technology.

Tealium AudienceStream is the market-leading Customer Data Platform (CDP), combining robust audience management and data enrichment capabilities, resulting in unified customer profiles and the ability to take immediate, relevant action.

Talpa Network’s use of Tealium’s AudienceStream is a key part in standardising their back-end technology platform and data layer, enabling them to scale into any market in a short amount of time. Talpa Network will also have the capacity to convert mass media into one-to-one communications with its viewers and listeners across the globe by improving the effectiveness of content personalisation, direct marketing campaigns, and targeted advertising.

The company has defined a clear strategy and an infrastructure that continues to incorporate Tealium’s iQ tag management, and now AudienceStream.

Hylke Sprangers, CTO at Talpa Network, commented: “The main objective of our Smart Data Platform is to engage our consumers via deep content personalisation and to improve direct marketing campaigns and targeted advertising for our commercial partners. Working with Tealium gives us the ability to create a single 360 customer view across all our brands and channels. As a continued customer of Tealium, we’re very happy with the partnership and look forward to the future.”