Research in Motion is enjoying the start of a serious comeback. That’s according to a growing number of industry analysts who believe the BlackBerry maker is on the verge of restoring its smartphone superpower status when the BlackBerry 10 line is unveiled later this month.
A critical component to this anticipated bounce, however, is how quickly BlackBerry deploys cutting edge technologies that consumers are starting to demand from their mobile devices. As an example, one of the factors contributing to RIM’s Wall Street surge this week was news of Visa approving BlackBerry’s method for handling secure mobile payments.
According to the Montreal Gazette, the Waterloo, Ontario-based company “says the green light from Visa is a step toward offering global support for any device equipped with the BlackBerry maker’s mobile-payments technology.”
RIM’s BlackBerry smartphones have built a reputation for highly secure mobile communications used by military, law enforcement and business customers around the world. The company is hoping to use that reputation and a new generation of BlackBerrys to reclaim market share lost to Apple’s iPhone and Android-based smartphones.
“The approval from Visa of RIM’s SEM solution is an important step in that it will enable carriers to support Visa issuing banks and financial institutions,” said Frank Maduri, an executive with RIM responsible for mobile payment services. “We now offer carriers a robust solution with around-the-clock global support that works on any NFC-capable device, and meets the stringent technology and usability guidelines for Visa.”
RIM will formally unveil the new BlackBerry 10 product line on January 30.
Do you believe the BlackBerry comeback is for real?