MMW learned today that TagMan – a global tag management system, marketing data, and marketing attribution provider – has a new partner in the world of online fashion retail.
The new partner is Markafoni, Turkey’s largest online fashion retailer.
Using TagMan’s Visual Insights Suite to access data and agnostic attribution reporting, Markafoni will gain “full transparency” into the impact that different touch points along the customer journey have on the customers’ final purchase.
TagMan reports that by analyzing the effects of advertising channels such as display, search, email and social media, Markafoni will be able to maximize marketing performance and quickly generate the best return on investment.
“As a business, we are constantly looking for ways to streamline and optimise our marketing practices,” says Hakkı Arıkan, Marketing Director at Markafoni. “Working with TagMan is an excellent step forward for our fast expanding business. Using TagMan’s data visualization product, VIS will allow us to become even more agile and crucially, act upon the insights it delivers. We look forward to further enhancing our brands’ user experience by overlaying more marketing data, and becoming even more targeted in our approach.”